Ayumi Murase and Nobuhiko Okamoto appear in “Blood Donation in Hatachi” animation commercial!

(Reference) “Hatachi-no-Blood Donation” Campaign Starts on January 1, 2025! New animated commercials will begin airing｜Press Release by the Japanese Red Cross Society, Blood Products Division

The Japanese Red Cross Society will conduct the “Hatachi no Hemodialysis” campaign from January 1 (Wednesday) to February 28 (Friday), 2025, to promote and raise awareness of blood donation.
As part of the campaign, a new commercial “What We Have” has been released.

Purpose of the Campaign

This campaign is designed to promote and raise awareness of blood donation among all segments of the population, especially the youth of ”Hatachi(20歳:20 years old)”, and to call for their understanding and cooperation in order to secure a stable blood supply during the winter season, when the number of blood donors tends to decrease.

A new commercial using animation has begun airing!
Ayumi Murase and Nobuhiko Okamoto provide the CVs!

The new commercial “What We Have” will be aired on TV and on the web from January 6, 2025 (Mon.) to encourage more young people, especially young adults, to become interested in blood donation.

The 30-second and 15-second versions of the commercial have already been released on YouTube.
The video advertisement will be available on TV, YouTube, X, TikTok, and Instagram.

The 30-second version of the “BOKURANO MOTTEIRU MONO(What We Have)” episode

The 15-second version of the “BOKURANO MOTTEIRU MONO(What We Have)” episode

The main character “Shuto”, a university student, and his friend “Haruki”, who visit a blood donation room, suddenly realize through their usual casual conversation that they themselves are useful to someone (i.e., they are heroes), and their confidence in themselves is a little bit boosted. The animation depicts such a life-size “Hatachi”.

The characters are voiced by voice actors Ayumi Murase and Nobuhiko Okamoto. The worldview was created to encourage young people who are not yet familiar with blood donation or who have never cooperated to take the first step toward blood donation.

For the character design and animation, we used “UraUra Ura-chan,” a popular illustrator on SNS who can vividly capture fleeting moments and emotions in daily life, and guitarist/singer-songwriter Yamato Mori wrote the original song “通過点(TSUKATEN/Passing Point).

とてものびのびと作業させてもらっただけでなく、たくさんのプロの方のお仕事を覗くことができて、すげぇ勉強になって楽しかったです！！！

献血行きましょう！🦕🦖🦞

特設サイトURL: https://t.co/Eg7o6TEWoU
 #はたちの献血　#THINK献血 pic.twitter.com/RiZrZeCEFH

— 浦浦 浦🥩🥩 (@urachan1629) December 26, 2024

日本赤十字社「はたちの献血」キャンペーン
新CM「ぼくらの持っているもの」篇に

新曲”通過点”を書き下ろしさせていただきました。

キャンペーン期間
令和7年1月1日(水)～2月28日(金)

特設サイトはこちら⬇️https://t.co/vzAilMN2kY

よろしくお願いします！ pic.twitter.com/L7PDiz31ws

— 森 大翔 (@yamatooo_guitar) December 26, 2024

Campaign: 2025 “Hatachi Blood Donation” Campaign Overview

Period	January 1 to February 28, 2025
Sponsored by	Ministry of Health, Labor and Welfare Prefectures Japanese Red Cross Society
Supported by	Japan Commercial Broadcasters Association Japan Association of Private Railways Japan Community Broadcasters Association
Special WEB site URL	https://www.jrc.or.jp/lp/hatachi2025/

Can only 20 year olds get it? Original clear calendar for 15,000 people

No, I don’t think so! You can have it!
During the campaign period, an original clear calendar will be offered to those “hatachi” who sign up to donate blood.
If you are not a HATACHI age, please ask at the blood donation place if you would like to calender.

＜Original clear calendar written by “UraUra Ura-chan” for “Hatachi’s Blood Donation”.

*The original clear calendar will end as soon as it is gone, even during the period.
*Resale of the goods to third parties, including through flea market applications and auctions, is prohibited.

There are more and more animated commercials featuring popular voice actors! This was the new commercial news.