Strategies for Expanding the Voice Actor Fan Market: Approaching the 50s Female Demographic’s Oshikatsu(Geek Activities)

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(Quote) Trend Ranking of Women around 50s in the Second Half of 2024 Announced! | Press Release by at Table, Inc.

Oshikatsu(Geek Activities) demographic is not limited to the younger generation

When we think of “Geek Activities,” we tend to think in terms of numbers such as buzz on TikTok, etc., and place the survey target on young people, but in reality, the Geek Activities market among women in their 50s and older should not be overlooked.
According to the results of a survey conducted in the second half of 2024, approximately 70% of women around their 50s have some kind of “guesses” or “favorites. This figure is an important indicator of the spending power and influence of the middle-aged female demographic.

Generation 50+ who have enjoyed anime and manga culture since elementary school

(Reference source) Top 20 anime works that women in their 50s who grew up during the anime boom would like to see again or remake | fumufumu news -fumufumu news-.

Anime with a girl protagonist who grows up with independence, such as “Sally the Witch” and “Heidi, Girl of the Alps,” were first broadcast during this generation’s childhood.
“Lady Oscar/Rose de Versailles (la)” is another animation from this period, with a theater version scheduled for release on January 31, 2025.
The Takarazuka Revue Company has also made various stage adaptations of this timeless masterpiece, which has been loved for more than 50 years.

Sally the Witch
Broadcast from 1966, this animation is known as Japan’s first full-fledged TV animation for girls. It depicted Sally’s magical adventures and daily life, giving many young girls dreams.

Heidi, Girl of the Alps
This work, broadcast in 1974, is a story set in the Swiss Alps, depicting beautiful nature and heartwarming human relationships. Isao Takahata directed the film, and Hayao Miyazaki was in charge of layout and scene design.

Lady Oscar/Rose de Versailles (la)
This 1979 animated television adaptation tells a grand story centering on Oscar, a beautiful man dressed in men’s clothes, set at the Palace of Versailles on the eve of the French Revolution. Centering on Oskar, who was raised in male dress as the heir to a shogun’s family, the story depicts the turbulent times leading up to the French Revolution as the fates of Marie Antoinette, André, Fersen, and others intersect. It is a representative work of the male-dressed beauty.

Generation accustomed to anime, and trends in anime works currently being viewed.

The following anime works are particularly popular in the 2024 survey.
It is worth noting that the stereotype that “anime and manga are for children” is already a thing of the past, and the popularity of topical anime and manga is growing among women in their 50s.

Top anime and manga viewed in the past year

”The Apothecary Diaries”
“Frieren: Beyond Journey’s End”
“Oshi no Ko”
“Demon Slayer – Kimetsu no Yaiba -”
“Detective Conan”
“One Piece”
“Dandadan”
“SPY×FAMILY”
“Orb: On the Movements of the Earth”
“Cells at Work!“

These works continue to be popular through original manga and novels even after the anime has finished airing. In addition, new animations currently being broadcast, such as “Dandadan” and“Orb: On the Movements of the Earth,” are also attracting attention.

Strategies for Expanding Voice Acting Fan Base

Many of you who have reached this article have already been fans of voice actors for a long time and have supported the voice actor industry. However, in the early years of this generation, voice actors had a strong image of being behind the scenes, and many of them are still unaware of voice actors themselves.
We are in the midst of a voice actor boom, but it may be fair to say that there is still a segment of people to whom we can appeal.

Why is that? Based on the above, I would like to write about the following four strategies that I believe will be effective in expanding voice actor fans among women in their 50s and older.