Can you drink your oshi? October 1 is “Sake Day” “Miki-no-Mikoto”!
October 1 is Sake Day, so we picked up “Miki-no-Mikoto (Mikimiko)”, a personification of an actual sake brand!
“Mikimiko” is a character project that aims to spread the appeal of sake. The character personifies an actual sake brand and represents it as a character called “Prince of Seishu(Sake)“.
The catchphrase is “You can drink your oshi(fave)! Sake Character Project for Enjoying Sake with the Five Senses, “ and “You can drink your oshi(fave)!” is quite a powerful phrase.
For those of you who don’t know what brand of sake to drink, or don’t know where to start, Please take a look at the list, which we hope will inspire you to drink sake by selecting a character from the list that is played by your favorite voice actor!
*In Japan, drinking alcohol is only allowed after turning 20 years of age!Persons under 20 years of age are prohibited by law from drinking alcohol.Please be careful when visiting Japan!
Project Overview
”Miki-no-Mikoto (Mikimiko)” aims to bring out new charms in the world of sake, which has been a part of Japan’s history, by expressing it in a modern way. The project takes place in a fictional large downtown area called “Yayoimachi,” where the story will revolve around this area. The content is developed in multiple ways from time to time, including apps and goods. In the past, events such as a collaboration with “Tokyo Otsuka Noren-gai” were held.
Toast with Voice Actors and Sake！”Happy Radio(Hapi Radi)”
In a distribution activity called “Mikimiko-Channel,” voice actors and personalities portraying the Prince of Seishu(Sake) convey information and attractions related to sake. For example, seasonal content is provided, such as a distribution themed on hanami sake (cherry blossom viewing) or enjoying sake in winter.
It is distributed in a radio format irregularly, but about once a month!
Mikimiko Channel by Happy Radio(Hapi Radi)! [YouTube] Playlist
